Anti-Aging Skin Care for Men

I’m not sure why men are becoming more interested in the anti-aging and health benefits of topical anti-aging products, but they clearly are. I can see it personally in my Ageless Beauty mailbox. I never used to receive questions or comments from men; now I receive several every week.

I also see it in the success of brands developed specifically for men such as MenScience, Lab Series, Clinique for Men, and Clarins for Men.

It’s interesting to note that three of the four brands above have chosen scientific-sounding terms for men’s lines: science, lab and clinic. Maybe marketers have decided that men can be more easily convinced to buy when presented with scientific information. It makes me wonder if I am in the minority of women who want that kind of hard fact. lol

It could be that as co-workers, wives and girlfriends take steps to stave off the ravages of time, men feel pressured or motivated to pay more attention to maintaining their youthful looks. Perhaps they simply recognize that there are health benefits to having youthful skin. The skin is, after all, the body’s largest organ and its barrier against all sorts of environmental assaults from UV rays to bacterial and fungal infections.

I just read that the market for men’s personal care products is experiencing double digit growth – pretty impressive during a recession. Whatever the reason, I welcome male readers to Ageless Beauty and look forward to the insights they can add to our quest to grow older healthfully and as slowly as possible while retaining our youthful looks.

Tags: men’s skincare, men's antiaging skincare, market for men’s skincare, men’s skincare lines, anti-aging trends, science of skincare, maintain youthful appearance, look young feel young