Olay has had the best affordable anti-aging skincare lines for some time. We've often featured more than one Olay product in our Affordable Top Ten Skincare Product List. Currently there are three. Two are from the ProX Wrinkle Smoothing Protocol shown above.
So my ears always perk up when I hear about new Olay products or research. Have you heard about the Olay Twin Study? Olay selected 21 sets of identical twins aged 20 to 53, with some visible signs of skin aging, to demonstrate that genetics are not destiny as far as aging skin goes.
Olay Twin Study: ProX Trumps Genetics
Since identical twins share the same genetic makeup, they tend to look identical even when the visible signs of aging show up, right? Not necessarily; and visible differences can emerge after just eight weeks.
In the test, one twin from each set was given a set of ProX products to use. Ten sets of twins were assigned to the Olay intensive wrinkle smoothing protocol group and eleven to the tone correcting protocol group.
Olay Twin Study: Tone Correcting Protocol Regimen Results
After eight weeks, tone image analysis showed that 100% of the women from the Olay Tone Correcting Protocol treatment group had a reduction in dark spots and uneven skin tone as compared to their control twin.
Olay Twin Study: Intensive Wrinkle Smoothing Protocol Regimen Results
Wrinkle image analysis showed that 70% of the women from the treatment group using the Olay Intensive Wrinkle Smoothing Protocol regimen had a reduction in the appearance of fine lines and wrinkles as compared to their control twin.
All of the women in the study were delighted, even the twins who served as control subjects. They could see a reflection of their own skin’s potential in their sisters' skin; plus they were given the protocol products to try for themselves.
Visit www.olaytwinsstudy.com to see before-and-after photos, twin pair testimonials and an entertaining behind-the-study video of the twins and their reactions.
You might also be interested in Clinical Proof: Olay Pro-X Anti-Aging Skin Regimen Performs Better Than Prescription Renova.